It is verified that High 10 Profile AVC is perfectly supported in iPhone 7 and 7p; However, HEVC is not. Since iPhone 6, apple has included HEVC in iPhone, but only for facetime application. Its built-in player cannot recognize HEVC videos, nor do they allow 3rd party players to utilize the API. Now, for iPhone 7, 10bit 4K decoding is available, only with AVC. Even the 8bit-HEVC is unplayable. Seems the industry is not rushing to HEVC by any means.